Who is Jenny Craig?
The story begins with our co-founder, Mrs. Jenny Craig. After the birth of her first child, Mrs. Craig found herself overweight and lacking options to lose the weight. As a young, new mother, she was frustrated by the difficulties she encountered as she sought out a weight-loss program that would fit her schedule and her budget. Finally, she developed her own system, dedicated herself to sticking to it, and through her own combination of diet and exercise, Mrs. Craig successfully shed her baby weight.
Little did she know this experience would serve as the foundation for the Jenny Craig franchise system and brand you know today.
Throughout her weight-loss process, however, Mrs. Craig realized that there were limited options for people who wanted to lose weight with the help of a supportive human touch. It was this realization that ignited her interest in further developing her own program and sharing it with others. In the early 1960s, Mrs. Craig began working at a local gym where she saw other women struggling with the same weight loss issues that she had dealt with in the past. Mrs. Craig realized that the weight loss program she had developed for herself could help others as well, and the inspiration for the Jenny Craig franchise as we know it was born.
This inspiration eventually led to Mrs. Craig opening her own gym, and in 1983, she and her late husband, Sid Craig, opened the first Jenny Craig Weight Loss Center. Mrs. Craig took what she learned through her own weight loss journey and years of working in the weight loss industry to create a comprehensive approach to weight loss.
Mrs. Craig’s firsthand experience with weight loss has become instrumental to the Jenny Craig franchise philosophy of our business and how we approach weight loss with our clients. By losing weight herself, Mrs. Craig experienced the challenges and pitfalls of the weight-loss process, and came to see how discouraging the experience could be without the support and encouragement of others. That’s why Jenny Craig always strives to cultivate a supportive and encouraging atmosphere for members, and why we believe it’s important to hire consultants who have been through the program. It is this sense of empathy and understanding that truly sets the Jenny Craig business model apart.
Jenny Craig was built on the belief that successful weight loss and weight management can be achieved through a healthy relationship with food, an active lifestyle, and a balanced approach to living. These fundamentals make up the cornerstone of what the Jenny Craig program can do for you: help you learn how to lose weight and how to keep it off.
Laura, with her consultant Belen
To address the challenges that come with weight loss, Mrs. Craig emphasized the importance of a personalized support system tailored to the needs of each client, and staffed each center with a team that offered support, education, and encouragement to members. One-on-one personalized support is what makes the Jenny Craig program unique. By understanding the importance of a comprehensive approach to weight loss and implementing that approach, Jenny Craig is now one of the world’s largest weight-loss and weight-management companies.
We know how difficult losing weight can be, and how natural it is for all of us to delay starting the journey. But through talking with our members we also know that, inevitably, there's an epiphany – what we call, "The I'm ready to lose weight NOW" moment. It was one of these pivotal moments that Mrs. Craig herself experienced when she developed her own weight-loss program many years ago: a powerful, highly-motivating feeling, and one that Jenny Craig is uniquely qualified to maximize.
That’s why we’re excited to share that we’re actively pursuing new franchisees to purchase a limited number of new Jenny Craig franchise locations. Just like our clients have their eureka moment that they want to lose weight “NOW!”, this can be a similar moment for you: your chance to invest in this powerful, life-altering business model is NOW!
Since our inception, Jenny Craig’s unique weight-loss method has changed lives around the world. Jenny Craig takes pride in offering personalized weight-loss support for those ready to make a change, but who are seeking the right program for themselves, just as Mrs. Craig once did. Now, you can take pride in offering this service, too!
For more information on joining our Jenny Craig franchise family, contact us today!