The Obesity Epidemic
At Jenny Craig, we are not a diet franchise trying to sell you the newest fad and make a quick buck. Jenny Craig was built on the belief that successful weight loss is possible with the right kind of support and a proven approach to weight loss and lifestyle change.
But make no mistake: There is an obesity epidemic in America and around the world, and as a franchisor in this industry, we can tell you three definite things about it: The obesity problem is real. The obesity problem is getting worse. But the obesity problem creates an opportunity.
By investing in a Jenny Craig franchise, you’re able to be part of the solution to this problem at the same time. And because we’re actively pursuing franchisees to purchase a limited number of new Jenny Craig weight loss centers, now is the perfect time to do it.
Here's a bit more about the weight loss industry and what you need to know as a potential franchisee.
America’s Weight Crisis
America is in the middle of a crisis that steadily has gotten worse over time. Per a 2017 report from the Centers for Disease Control and Prevention (CDC), over 70% of Americans1 are overweight, and nearly 40% of American adults are considered obese. Even worse, nearly 20% of adolescents are also considered obese. The consequences of carrying this extra weight are well known: increased risks for medical conditions like high blood pressure, diabetes, heart disease, and stroke, among others, which combined kill millions of Americans every year. America’s weight crisis is a deadly one.
One of the CDC’s main public health objectives in 2005 was to reduce the number of obese Americans from 30% to 15% by 2010. Per a Gallup poll2 at the time, nearly 70% of Americans stated they wanted to lose weight and saw the CDC goal as an admirable, important one. Yet in 2018, the obesity number has risen from 30% to 40% in just over a decade.
Everybody knows obesity is bad. But not everybody knows that even just a little bit of weight loss is really good. In fact, health experts like the CDC3 agree losing just a modest 5% of body weight — for someone who is overweight or obese — “is likely to produce health benefits, such as improvements in blood pressure, blood cholesterol, and blood sugars.” By improving important functions like these, losing that small percentage of weight can help prevent the onset of type 2 diabetes, improve sleep, create better energy levels and mental health, and even help prevent the threat of death from heart attack or stroke.
Plus, when somebody starts to lose weight, it feels good and can be a motivator, which in turn can push them to lose more. As we mentioned above, 70% of Americans have reported a desire to lose weight. At Jenny Craig, we help individuals focus on attainable steps versus something that might seem insurmountable.
Annie, Real Jenny Craig Member
Maybe it’s someone who is simply having trouble walking up and down the stairs, or a parent who can’t play with his or her kids because they can’t catch their breath. Losing 100 pounds can feel like an insurmountable challenge. Losing 100% of their extra weight can feel like an impossible dream.
But starting by losing just 5% of their total body weight can bring that spark that leads the way to achieving bigger goals, and that’s what we’re all about: helping members shed those pounds and learn to keep them off.
There is a major market for people who just want a sliver of hope, a slight change, and a step in the right direction. At Jenny Craig, we have the perfect model to appeal to and help those people. That’s what we want you to take away from this today: when it comes to fighting obesity, there is hope. There is a light at the end of that seemingly long, dark tunnel. Jenny Craig can be that light.
As a Jenny Craig franchisee, you can too.
Why Jenny Craig?
The obesity epidemic is a major health crisis — but as we now know, just a modest 5% of weight loss for someone who is overweight or obese can change a life. That’s where Jenny Craig aims to help.
We’re highly and expertly trained and employ tried-and-true methods that, when followed, have been shown to help people lose extra pounds. Jenny Craig is a proven plan for weight-loss success, and has been recognized as such by top news outlets and medical journals.
U.S. News and World Report has ranked4 Jenny Craig as a top diet for weight loss overall for eight years and counting. The Journal of American Medical Association (JAMA) also backed5 Jenny Craig’s value, citing that the program resulted in greater weight loss when compared to usual care. Additionally, the Annals of Internal Medicine also identified6 Jenny Craig as one of the most effective weight-loss programs.
Jenny Craig has established a track record of helping members, one at a time successfully achieve their goals. We’re not just some diet franchise or fad; Our proven weight-loss program combines the one-on-one, in-person support of a personal consultant with premium, chef-crafted Jenny Craig food to help members lose weight and learn how to keep it off.
At Jenny Craig, we are passionate about helping communities get healthier. As a franchisee, you have an opportunity to offer a service that can assist in that goal. What could be better?
An investment in Jenny Craig isn't just an investment in a diet franchise: it’s an investment in people, yourself, and a healthier, happier lifestyle for the community around you. Interested in learning more?
Contact us today!
*All data from external sources has been clearly cited and hyperlinked in the text above. The following is a list of those sources: